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“Biohack Yourself” Premieres to a Sold-Out Theater at the Sunscreen Film Festival
- 3 days ago
- 4 min read
Lolli Brands Entertainment turns a film premiere into a full IRL biohacking experience — a live wellness lounge, a star-studded step-and-repeat, and the debut of Biohack Yourself magazine — at one of the longest-running independent film festivals in the country.
ST. PETERSBURG, Fla. — April 2024 — Lolli Brands Entertainment premiered its flagship documentary, Biohack Yourself, to a sold-out theater at the Sunscreen Film Festival in St. Petersburg, Florida. True to the brand’s mission, the evening extended far beyond a traditional screening, transforming into a fully immersive wellness experience featuring hands-on biohacking activations, a red carpet experience, and the official debut of the first print issue of Biohack Yourself magazine.
The result was less a movie premiere and more a community gathering—reflecting the company’s belief that the future of health is built through shared experiences, education, and meaningful human connection.
A Premiere You Could Walk Through
Before guests took their seats, attendees were invited to experience a curated wellness lounge featuring interactive demonstrations and health-focused activations.
Participating brands included:
AllCore360°, showcasing its rotational core-strengthening technology
C60 Power, providing attendees with samples of its signature C60 gummies
Hue Light, offering molecular hydrogen sessions throughout the evening
Serotonin Centers, introducing guests to its longevity and wellness protocols
The activations reinforced one of the film's central themes: health is not simply something to observe—it is something to experience.
Red Carpet, Cast Appearances, and the Launch of Biohack Yourself Magazine
A premium step-and-repeat featuring documentary contributors and cast members welcomed guests to the event, setting the stage for a series of red-carpet interviews and media coverage.
One of the evening’s most anticipated moments came when founders Anthony Lolli and TereZa Hakobyan-Lolli unveiled the first official print edition of Biohack Yourself magazine, featuring renowned psychiatrist and brain health expert Dr. Daniel Amen on the cover.
Anthony and TereZa also appeared wearing the movement’s signature “Make America Healthy Again” caps, symbolizing the mission that has guided their work across film, publishing, events, and media.
“The film brings people into the room. The lounge, the conversations, the magazine in their hands—that’s what they take home,” said Anthony Lolli, Founder of Lolli Brands Entertainment. “This is what health looks like when it’s experienced, not just watched.”
“Putting the very first issue into people’s hands, in a packed theater, surrounded by the experts who fill its pages—that’s the glow of humanity we make all of this for,” added TereZa Hakobyan-Lolli, Director and Producer.
A Longstanding Relationship with Sunscreen Film Festival
The premiere marked another chapter in the ongoing relationship between Lolli Brands Entertainment and the Sunscreen Film Festival, founded in 2005 by Tony Armer and recognized as one of the longest-running independent film festivals in the Tampa Bay region.
Over the years, Sunscreen has selected and honored multiple Lolli Brands productions. Among the studio’s earliest festival appearances were From Fat Lolli to 6 Pack Lolli and The Super Lollis.
The partnership reached a milestone with the world premiere of The Guru, the George Farah documentary widely recognized as one of the most star-studded bodybuilding films ever produced. The premiere attracted fitness icons with a combined social media following exceeding 23 million, including Kai Greene, Dana Linn Bailey, and nine-time Arnold Classic champion Dexter “The Blade” Jackson.
Now, with Biohack Yourself, that relationship continues to evolve while pushing the boundaries of experiential documentary storytelling.
About Lolli Brands Entertainment
Lolli Brands Entertainment is a 65-time award-winning experiential documentary company whose productions stream across more than 22 platforms in 49 countries worldwide.
Beyond filmmaking, the company has built an integrated media ecosystem designed to help experts become more visible, trusted, and understood through storytelling and community engagement.
Health News Network is structured as a curated health-focused streaming ecosystem where qualified experts operate branded media channels within a centralized network.
Inside the platform, experts retain ownership over:
Intellectual property
Educational content
Programming
Audience relationships
Brand positioning
Media archives
Long-form content libraries
“HNN is not about giving experts another profile page. It is about giving them infrastructure, permanence, discoverability, and a true media home,” Anthony Lolli, co-founder of Biohack Yourself, Lolli Brands Entertainment, and HNN, stated during the Cannes presentation.
The company compares the structure to real estate ownership:
“HNN is the building. The expert owns the unit inside the building.”
A Curated Ecosystem, Not an Open Marketplace
The Cannes unveiling also introduced many attendees within the Biohack Yourself ecosystem to HNN’s long-term vision for premium health media distribution.
The platform combines streaming infrastructure, long-form education, podcast ecosystems, documentary distribution, audience ownership, curated discoverability, future monetization opportunities, authority positioning, and premium health media branding within a single interconnected ecosystem.
According to organizers, HNN is selectively onboarding a limited number of founding channel owners as the network expands.
“This is not an open marketplace,” said TereZa Hakobyan-Lolli, co-founder of Biohack Yourself, Lolli Brands Entertainment, and HNN. “We are building a curated ecosystem of trusted voices who have spent decades creating meaningful impact.”
That ecosystem includes:
Biohack Yourself Magazine
Investigative and wellness journalism platforms
Award-winning documentary films
Live events and experiential activations
Book launch and media services
HNN | Health News Network, the world's first expert-owned health news network
Together, these initiatives share a common mission: to spread health and wellness education through immersive storytelling while empowering the experts, practitioners, and innovators leading the movement.
The Sunscreen Film Festival premiere of Biohack Yourself represents that mission in action—a film, a community, and a movement brought together under one roof.
Coverage & Media Assets
Prior Festival Coverage – The Guru Premiere:
Media Contact and Partnership Inquiries:
Disclaimer:
For editorial, educational, and entertainment purposes only. Not medical advice. Does not represent regulators, associations, or featured practitioners. Consult your licensed provider. Full disclaimer at www.biohackyourself.com/termsanddisclaimers
