Valentina Grubisic: A Tech Optimist with a Lot of Questions

Valentina Grubisic JAN 2026

I work in media because I’m curious about people and about the systems, technologies, and ideas that shape how we live. I’m an Executive Producer and author, focused on longevity, healthspan, and the future of human wellbeing.

For more than 15 years, I’ve been telling stories about change. I create and produce Smart, a TV and digital series where I talk to innovators, scientists, entrepreneurs, and leaders across the Adria region. I’m interested in what happens when technology meets real life, how innovation actually affects work, health, leadership, and everyday decisions.

My editorial focus sits at the intersection of innovation, business, science, and culture. I often explore topics that are still treated as “side conversations” in traditional business media: workplace wellbeing, adaptive organizations, demographic change, and the long-term consequences of how we design systems today.

A future that works for our children

Through interviews and long-form conversations with longevity scientists, biotech founders, economists, and thinkers, I explore healthspan, aging, and human potential without hype or easy answers. I’m less interested in promises and more interested in implications, personal, social, and ethical. I believe good media should inform, challenge, and expand perspective.

I work best at the edges: between disciplines, between optimism and skepticism, between data and lived experience. I care about keeping conversations human, especially in a time when technology is moving faster than our ability to reflect on it.

As a mom of two boys, I really want to help people use technology as a tool for a better world for our children. Media is as much a space for responsibility as much as creativity, a place where we can question dominant narratives and imagine better ones. Whether I’m producing a show, conducting an interview, or building a new platform, my goal is always the same: to tell stories that help people think more clearly about where we’re going, and what kind of future we actually want for the next generation.

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