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INSIDE ATELIER: BLUE HERON’S THOUGHTFULLY INTEGRATED INTERIOR DESIGN DIVISION

2025

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Blue Heron is a design-led development firm based in Las Vegas that has specialized in custom residential projects for more than two decades. With in-house teams across architecture, interiors, and construction, the firm is known for offering an integrated approach to homebuilding that emphasizes continuity bween structure, environment, and lifestyle.

Atelier Interior Design serves as Blue Heron’s dedicated interiors division. Created to complement the architectural vision of each home, Atelier offers personalized design services that range from furnishings and textiles to color theory, lighting, and fine art. The team works closely with homeowners to shape interior spaces that are both cohesive and reflective of individual preferences.

A Response to Fragmented Design Processes

Atelier was created to address a common gap in residential design: the disconnect between architecture and interior execution. While many homeowners hire separate designers after construction, Blue Heron structured Atelier Interior Design to be involved from the earliest planning stages. This allows the home’s interior experience to be developed alongside the structure, rather than as an afterthought.

According to Blue Heron, the Atelier model also emerged from demand—clients sought a team that could curate everything from custom furniture and textiles to fine art and architectural finishes, all while maintaining a single creative vision.

Atelier Interior Design

Atelier Interior Design serves as Blue Heron’s dedicated interiors division.

Design Services That Go Beyond Decor

Atelier emphasizes cohesion across architecture, materials, and function. The team focuses not just on finishes, but on shaping how each space feels and functions.

Key categories they cover include:

Interior furniture and finish selection
Wall and window treatments
Lighting and architectural integration
Art, textiles, and accessories
Color and material harmony

These services are available for projects of all scales, from individual rooms to entire homes. Projects typically include 3D renderings and detailed design presentations to ensure alignment between architecture and interior intent.

Design Integration, Leadership, and Execution

Unlike many independent design studios, Atelier is embedded within a vertically integrated firm. This allows its designers to collaborate directly with architects, engineers, and builders—often from day one. It also means the design process is less fragmented and less reactive.

Another differentiator is leadership. In 2024, Blue Heron appointed Hedy Woodrow—former SVP at Wynn Resorts—as President of Atelier. Her background in hospitality, retail, and luxury design brings an operational edge to the creative process, ensuring not just strong design work but efficient execution across projects.

Atelier reflects Blue Heron’s broader values—particularly its attention to context, setting, and the lived experience of a home. While many interiors prioritize aesthetics, Atelier’s process often begins with how a space should function and feel.

Atelier was created to address a common gap in residential design: the disconnect between architecture and interior execution.

A Fully Integrated Design Experience

Atelier Interior Design by Blue Heron fills a unique role in the residential design world by pairing architectural fluency with detail-oriented interior work. The team offers clients the opportunity to experience design as a seamless, intentional process—from structure to final finish. For those seeking environments that are curated, not just decorated, Atelier Interior Design represents a model built on integration, not afterthought.

Atelier Interior Design by Blue Heron is featured in the upcoming Spring 2025 edition of Biohack Yourself Magazine, where we dive deeper into their insights on biohacking, longevity, and cutting-edge wellness strategies. Biohack Yourself Magazine is the first peer-reviewed longevity publication with nationwide distribution across the U.S. and Canada, bringing science-backed health optimization, functional medicine, and performance-driven breakthroughs to a broader audience. Pick up a copy at major retailers, including Barnes & Noble, Books-A-Million, Publix, Kroger, Indigo/Chapters, and select fitness gyms and pharmacies, or visit BiohackYourself.com/magazine for more details.