The sickcare model is a brilliantly lucrative business. Imagine walking into a typical drugstore or supermarket. At the front, you're greeted by shelves stocked with processed foods, filled with ingredients that most people can't even pronounce. The marketing is top-notch—so people buy, consume, and eventually suffer the health consequences. When they visit their doctors for the resulting symptoms, they’re handed a prescription and told to return to the same store, this time to the pharmacy in the back, to pick up medication for the problems caused by those very foods. It’s a genius business cycle.

Now consider hospitals. These institutions are meant to be places of healing, so why do we find fast-food chains operating inside them? It’s a glaring contradiction that reveals a harsh reality: a cured patient is a lost customer. While many doctors genuinely care about their patients, they are trapped in a broken system. It’s not healthcare—it’s sickcare. Big Pharma has profited from our illnesses for decades, and it’s reached the point where they may even be creating diseases just to sell us the cure.

Imagine a world where we paid our doctors a monthly fee to keep us healthy, and payments stopped as soon as we developed symptoms, resuming only once they restored our health. Of course, this is a far-fetched idea, but it speaks to the need for a new approach—one where we address the root cause of illness and take back control of our health.