SEAN FREITAS:

Revolutionizing Precision Wellness with Project Wellbeing

COURTNEY MCGEE

2025

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Sean Freitas, co-founder of Project Wellbeing, is redefining what it means to optimize health and human performance. As a pioneer in biohacking and precision wellness, Freitas has built a revolutionary system that integrates cutting-edge medical testing, personalized protocols, and a holistic approach to physical and mental health. In an interview with TereZa Hakobyan-Lolli and Anthony Lolli, Editors-in-Chief of longevity and wellness platform Biohack Yourself, for the influential upcoming women’s health documentary, “sHEALed,” he shares insights into customized health strategies, the importance of transparency in the wellness industry, and how he’s bringing elite-level care to everyday people.

The sHEALed Documentary is the sister documentary to Biohack Yourself, which became a massive success after exploding on the scene in December 2024 and ignited a firestorm of interest in information focused on health and longevity. Biohack Yourself features 114 prominent and respected high-profile politicians, doctors, bestselling authors, Ph.D.s, M.D.s, scientists, chemists, inventors, biotech investors, and world-renowned academics. Stemming from the success of Biohack Yourself, TereZa Hakobyan-Lolli and Anthony Lolli have grown Biohack Yourself Media to become the number one resource for health news, publishing over 500 articles ranging from breaking news to peer reviewed content.

The Birth of Project Wellbeing: A New Era of Personalized Health

Project Wellbeing is more than just a wellness center—it’s an entire ecosystem designed around individualized health optimization. "We were the first facility to integrate a full performance gym, biohacking center, medical clinic, physical therapy, and massage therapy all under one roof," Freitas explained. "This allows us to test, analyze, and design custom health protocols for each client, ensuring that no two programs are alike."

Freitas has worked with some of the world's top athletes, entrepreneurs, and high-performing individuals, and he firmly believes that customization is key. "People are often given cookie-cutter health advice, but real optimization comes from understanding your unique biology."

Why One-Size-Fits-All Healthcare is Failing Us

Freitas is outspoken about the flaws in the traditional healthcare model. "In a typical doctor’s office, they schedule four patients for the same time slot, assuming some won’t show up. It’s overcrowded and impersonal. I wanted to create a space where people feel empowered, where they get the attention they deserve."

Project Wellbeing’s approach is rooted in precision testing. Clients undergo comprehensive lab work, including:

Blood, urine, and stool analysis
DNA and genetic testing
Microbiome and hormone assessments
VO2 max and bone density scans

"Most people have no idea what’s actually going on inside their bodies," he said. "Our goal is to give them that data and then create a plan that is completely personalized."

The Role of Mental Health in Physical Optimization

One of the biggest misconceptions in wellness, according to Freitas, is that physical health alone equals well-being. "You can eat perfectly, work out every day, and do all the biohacking in the world—but if you don’t feel good mentally, you won’t truly be healthy."

His approach to health includes emotional well-being as a cornerstone. "I work with some of the wealthiest and most successful people in the world, but when you strip away the suits, the money, and the status, a lot of them are struggling internally. My job is to help them reconnect with themselves."

Transparency in the Supplement & Biohacking Industry

Freitas is a strong advocate for transparency in the supplement and biohacking industries, which are often riddled with misinformation. "There are so many products on the market that don’t do what they claim, and many are filled with fillers or low-quality ingredients."

Project Wellbeing partners with third-party labs and compound pharmacies to ensure that everything is clinically validated. "We take clients on tours of our labs, we show them where their supplements come from, and we verify that they are getting exactly what they need—nothing more, nothing less."

The Power of Bioidentical Hormones & Precision Medicine

One area where Freitas sees major potential for transformation is in hormone health, particularly for women. "Many women are prescribed synthetic hormones that their bodies don’t metabolize well. Bioidentical hormones, on the other hand, are molecularly identical to what the body produces, making them far more effective and safer."

He warns against the one-size-fits-all approach to hormone therapy. "You can’t just throw estrogen or progesterone at someone and hope it works. You have to test, track, and adjust based on their unique biology."

Taking Health Into Your Own Hands: What You Can Do Today

Freitas believes that everyone—regardless of income or status—can start optimizing their health today. Here are his top recommendations:

Test, Don’t Guess: "Get comprehensive lab work done. You can’t improve what you don’t measure."
Filter Your Water: "Most tap water contains heavy metals and endocrine disruptors. A high-quality water filter is a must."
Move Every Day: "Exercise isn’t just about looking good—it’s about longevity. Even 20 minutes of movement a day makes a difference."
Reduce Toxic Load: "Swap out toxic personal care products, avoid plastics, and be mindful of air and water quality in your home."
Prioritize Mental Health: "Self-reflection, meditation, and therapy can be just as important as diet and exercise."

Expanding the Vision: The Future of Project Wellbeing

Freitas has big plans for the future. "Our goal is to build the largest health diagnostics center in Las Vegas, followed by key locations in other major cities. But beyond that, we’re also looking at international expansion."

He is particularly excited about the company’s partnership with bioxcellerator in Colombia, which specializes in stem cell therapy. "I’ve personally visited their labs and undergone the treatments myself. They are revolutionizing the industry by ensuring every step of the process is transparent and scientifically validated."

Redesigning Homes for Health: The Blue Heron Partnership

One of the most exciting new ventures for Project Wellbeing is integrating wellness into home design. "We’ve partnered with Blue Heron, a leading luxury home designer, to incorporate saunas, red light therapy, hyperbaric chambers, and air purification systems directly into homes."

Freitas believes that health optimization shouldn’t be limited to clinics and gyms—it should be embedded into the spaces where people spend the most time. "Your home should be a sanctuary for your health, not a place filled with hidden toxins and stressors."

A Message of Hope & Empowerment

Freitas has a powerful message: "True health is about empowerment. You don’t need to wait until you’re sick to start caring about your body. The tools are available, the knowledge is out there—now it’s up to you to take control."

Through Project Wellbeing, Freitas is proving that the future of health is personalized, proactive, and built on science. And as his work continues to expand, it’s clear that he is leading the charge in making cutting-edge wellness accessible to all.

Check here for information about the upcoming spring 2025 edition Biohack Yourself Magazine, where the team at Biohack Yourself Media dives deeper into their insights on biohacking, longevity and cutting-edge wellness strategies. Biohack Yourself Magazine is the first peer-reviewed longevity publication with international distribution across the U.S. and Canada, bringing science-backed health optimization, functional medicine and performance-driven breakthroughs to a broader audience. Pick up a copy at major retailers, including Barber & Noble, Books-A-Million, Publix, Kroger, Indigo/Chapters, and select fitness gyms and pharmacies.