A PERSONALIZED HEALTH REVOLUTION

How Chris Moore is Redefining the Future of Medicine

COURTNEY MCGEE

2025

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In an era where healthcare often feels more reactive than preventive, Chris Moore, CEO of Nordic Laboratories and DNALife, is pioneering a global movement to flip the script. His message is clear, urgent, and empowering: your health is your responsibility — and now, more than ever, you have the tools to own it.

At the helm of DNALife, Moore is championing a personalized, data-driven model of care rooted in genetic science. His work spans over 80 countries, thousands of doctors, and millions of data points — all pointing to one revolutionary truth: knowing your genes could change the trajectory of your life.

“Who owns your health? One person — you,” Moore says in an interview with TereZa Hakobyan-Lolli and Anthony Lolli, Editors-in-Chief of longevity and wellness platform Biohack Yourself, for the influential upcoming women’s health documentary, “sHEALed.” “You have a moral and social responsibility to be well if you can.”

The sHEALed Documentary is the sister documentary to Biohack Yourself, which became a massive success after exploding on the scene in December 2024 and ignited a firestorm of interest in information focused on health and longevity. Biohack Yourself features 114 prominent and respected high-profile politicians, doctors, bestselling authors, Ph.D.s, M.D.s, scientists, chemists, inventors, biotech investors, and world-renowned academics. Stemming from the success of Biohack Yourself, TereZa Hakobyan-Lolli and Anthony Lolli have grown Biohack Yourself Media to become the number one resource for health news, publishing over 500 articles ranging from breaking news to peer reviewed content.

The DNA of a Movement

Moore's journey began in the 1990s when a doctor introduced him to the then-nascent field of functional medicine. Skeptical but curious, Moore traveled to the United States to explore these early innovations and saw the potential for a paradigm shift in healthcare. “It was personalized medicine before the world knew it needed it,” he recalls.

He built his company on the principle of N=1 — that each individual is unique and deserves care tailored to their biology. Central to this approach is genetic testing. Through DNALife, Moore offers an advanced nutrigenomic panel that tests for roughly 100 high-impact gene expressions — known as SNPs (single nucleotide polymorphisms) — tied to everything from methylation and detoxification to mood, immunity, and disease susceptibility.

“It’s not about the number of genes we test,” he explains. “It’s about the depth of knowledge and the actionable changes you can make from what we know.”

Genes Are Not Your Destiny — But They Are Your Blueprint

A recurring theme in Moore’s philosophy is that genes do not determine your fate. “The genes load the gun, but the environment pulls the trigger,” he says, echoing a popular phrase in epigenetics.

In this view, your DNA is a blueprint — your scaffolding — but how it’s expressed depends heavily on lifestyle factors: diet, stress, exercise, exposure to toxins, sleep, and more. By understanding your genetic strengths and vulnerabilities, you can make targeted choices to optimize health and prevent disease.

A case in point is the commonly discussed MTHFR gene. “Yes, it's involved in methylation, which is crucial for everything from brain function to detox,” Moore notes. “But it's not a mutation in the scary sense. It’s an expression, and if we know it’s there, we can support it with the right nutrients — like B6, B12, and folate — and avoid unnecessary risks.”

Education Over Algorithms

Unlike many consumer DNA test kits that offer raw data and leave users to fend for themselves, DNALife insists on a professional intermediary. Moore’s model is deliberately B2B2C — working with healthcare providers who have been trained in interpreting the data and building personalized protocols.

“You wouldn’t hand a car engine diagnostic to someone who’s not a mechanic and expect them to fix their vehicle,” Moore says. “Why would you do that with your body?”

Each DNALife-certified provider receives rigorous training, and clients are paired with a practitioner who can walk them through their results, make recommendations, and, critically, inspire change.

“We’re not in the guessing game,” Moore adds. “We’re in the guiding game.”

Actionable Health: What You Can Do Now

Chris Moore emphasizes that personalized health is not futuristic science fiction — it’s here, now, and accessible. Here are some actionable steps inspired by his insights:

1. Take a Genetic Test (The Right Way)

Choose a provider who partners with trained practitioners like those affiliated with DNALife.
Avoid direct-to-consumer kits that lack support or context.

2. Understand Gene Expressions, Not Mutations

Words matter. Reframing genetic variants as “expressions” rather than “mutations” shifts the focus from fear to empowerment.

3. Combine Genetics with Functional Testing

Genetics is the blueprint, but other tests — like microbiome analysis, hormone panels, and organic acid testing — tell you what’s happening in real time.
“Don’t just test your genes. Test your biology,” Moore advises.

4. Start Before Symptoms Begin

Preventive health is cheaper, smarter, and more humane than waiting until disease strikes.
“The future of medicine is longitudinal — continuous data collection over time, not just when you feel sick.”

5. Invest in Your Health Like Your Life Depends on It

Because it does. Moore challenges people to reflect: “You’ll spend $1,000 a year on a phone, but not on your body?”

6. Educate Yourself and Take Responsibility

“We can’t blame doctors if we don’t participate in our own wellness,” Moore says. “Ownership is the future of healthcare.”

Implications for Women, Families, and Future Generations

Moore points out that women, particularly mothers, have a unique opportunity to use genetic insights for generational impact. From fertility to pregnancy to childhood development, knowing your family’s genetic profile can guide better choices in supplementation, diet, and even vaccination schedules.

“You're a custodian for that child,” Moore says. “Understanding their biology is the most loving thing you can do.”

He also suggests pre-conception testing for both parents to optimize the health of future offspring — a practice he predicts will become mainstream in the next decade.

The Technology of Tomorrow, Today

Moore is no stranger to futuristic biohacks. He wears two subdermal chips — one in his hand, the other in his arm — that store data and enable real-time monitoring of biometrics. This chip technology could one day sync with smart fridges, cloud-based health dashboards, and even AI nutrition apps to guide daily decisions.

“It’s not about being flashy,” he says. “It’s about building a resilient system that can respond to life’s stressors before they become illness.”

A Call to Policymakers and Insurers

Moore is also an outspoken critic of current insurance models, which he says are backward.

“We use insurance when we’re sick. What we need is preventive insurance — programs that reward people for staying well,” he says.

He envisions a system where premiums are reduced based on proactive behaviors — regular testing, healthy metrics, and active engagement in longevity practices.

he New Health Literacy

Perhaps Moore’s most important message is that health intelligence is the new wealth. It’s not about academic degrees or elite access — it’s about curiosity, education, and self-awareness.

“The biggest differentiator isn’t money. It’s mindset,” Moore says. “We’re seeing a rise of health intellects — people who want to understand their biology and live better, longer, smarter.”

His optimism is infectious. Despite the complexity of genomics, microbiomes, and biochemical pathways, Moore’s ethos is refreshingly simple: empower people with knowledge, and they will make better choices.

“Be a Health Leader”

Chris Moore encourages everyone to become a leader — not necessarily for others, but for themselves. “Don’t wait for consensus. Don’t wait for approval. You want to thrive? Start now. Be the one at the table who’s doing something different.”

And as this healthcare revolution gains speed, Moore’s words may well become a rallying cry for a generation:

“Health is the new fashion. Own it.”

Check here for information about the upcoming spring 2025 edition Biohack Yourself Magazine, where the team at Biohack Yourself Media dives deeper into their insights on biohacking, longevity and cutting-edge wellness strategies. Biohack Yourself Magazine is the first peer-reviewed longevity publication with international distribution across the U.S. and Canada, bringing science-backed health optimization, functional medicine and performance-driven breakthroughs to a broader audience. Pick up a copy at major retailers, including Barber & Noble, Books-A-Million, Publix, Kroger, Indigo/Chapters, and select fitness gyms and pharmacies.