Klaus Myren Riis: High-Performance Coach, Former Professional Athlete & Global Fitness Industry Executive

Klaus Myren Riis FEB 2026

Klaus Myren Riis is a high-performance coach, former professional athlete, and entrepreneur with more than 20 years of experience in the global fitness and supplement industry. His career spans elite athletics, business leadership, product development, and performance optimization.

Riis has worked across the industry as a journalist, consultant, sponsored athlete, sales manager, executive, and business owner—giving him a rare 360-degree perspective on health, performance, and commercialization. He has traveled the world with major fitness brands and has lived on five continents, gaining deep exposure to diverse cultures, training philosophies, and health systems that influence his global approach to human optimization.

He previously served as sales manager and part-owner of one of Scandinavia’s largest supplement companies and later owned and managed one of Denmark's biggest gyms. In addition, he has helped develop and fabricate supplement lines internationally, including projects in India and the United Arab Emirates.

As a professional athlete, Riis competed at a high level in wrestling, strongman, and professional bodybuilding. His athletic career and industry expertise have been featured in internationally recognized publications such as Muscle & Fitness, along with appearances on national and international television.

Since founding his coaching practice in 2009 and transitioning full-time in 2014, Riis has focused on helping busy fathers, executives, and entrepreneurs reclaim two critical assets: energy and time. His methodology is rooted in measurable data. Using blood work, advanced biomarkers, and performance metrics, he designs and refines personalized protocols that prioritize sustainable health, resilience, and long-term performance.

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