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By Joanna Damato 2025
The way we see the world influences how we move, learn, and perform. MyVisionFirst is pushing the boundaries of vision care by combining functional vision therapy, neuro-optometric rehabilitation, and performance-based training into a holistic system designed to enhance both visual and cognitive function.
Led by Dr. Bryce Appelbaum, the clinic provides tailored solutions for athletes, professionals, and anyone seeking to optimize their eye–brain connection.
The MyVisionFirst Philosophy
MyVisionFirst was founded on the belief that lasting visual and cognitive performance begins with the eye–brain connection. While traditional optometry focuses only on eyesight,
MyVisionFirst integrates scientifically supported therapies into personalized programs that address visual processing, neuroplasticity, and real-world performance.
Rather than offering a one-size-fits-all solution, MyVisionFirst prioritizes personalization and patient experience, ensuring every program aligns with individual needs and goals.
Inside the Technology
Vision Performance Training™ for Focus & Coordination
The clinic uses customized exercises that enhance visual processing, tracking, and hand-eye coordination. These methods support faster reaction times, better comprehension, and improved performance in academics, sports, and daily life.
Myopia Management & OrthoK for Long-Term Eye Health
With advanced corrective therapies, MyVisionFirst slows the progression of childhood myopia while reducing dependency on daytime lenses.
Sports Vision Training for Peak Performance
Athletes are trained to sharpen depth perception, peripheral awareness, processing speed, and dynamic focus leading to faster decisions under pressure.
ScreenFit™ Online Program for Digital Wellness
Designed for heavy screen users, ScreenFit™ reduces digital eye strain and helps build healthier vision habits.
Use code BIOHACK for $200 off.
Concussion & TBI Rehabilitation
Neuro-optometric treatment restores functional vision skills required for reading, balance, cognitive endurance, and emotional regulation.
Pediatric Vision Care for Developmental Support
Early intervention improves reading, learning, attention, and social development.
Health Coaching for Visual Optimization
Lifestyle strategies, nutrition guidance, and personalized coaching reinforce visual performance and long-term eye–brain health.
Dr. Bryce Appelbaum
Vision Performance Training™ - Unlock Your Vision Potential
MyVisionFirst provides personalized, evidence-based programs that strengthen the eye–brain connection and improve how visual information is processed. These programs rewire binocular coordination, tracking, focusing, depth awareness, and the efficiency needed for learning, reading, attention, and daily performance.
MyVisionFirst treats Functional Vision Problems such as:
- Convergence insufficiency
- Tracking difficulties
- Near focusing fatigue or blur
- Depth perception challenges
- Visual processing deficits
- Post-concussion functional vision problems
- Persistent headaches or eye strain not caused by eye disease
Training is available through weekly in-clinic programs or accelerated Vision Intensives for traveling patients.
Myopia Management & Orthokeratology (Ortho-K)
MyVisionFirst offers comprehensive myopia control programs designed to slow nearsightedness progression, especially in children.
Sports Vision & Performance Enhancement
MyVisionFirst trains athletes in the visual skills that directly drive performance, reaction speed, and decision-making.
ScreenFit™ Online Vision Training
ScreenFit™ reduces digital eye strain and improves visual comfort for long-hours screen workers.
Use code BIOHACK for $200 off ScreenFit.
Concussion & Neuro-Optometric Rehabilitation
A structured program for post-injury recovery that restores foundational visual skills required for balance, reading, and cognitive load.
Pediatric Functional Vision Care
Supporting academic, emotional, and developmental success through early visual intervention.
Lifestyle & Health Coaching for Visual Wellness
Guidance on routines, nutrition, sleep optimization, and supplements to support long-term eye–brain performance.
The Experience: Vision Biohacking
What sets MyVisionFirst apart is its multi-layered, integrative approach. Instead of treating eyesight or cognition in isolation, the clinic optimizes visual processing, cognitive performance, and neurological efficiency.
Ideal for:
- Athletes optimizing reaction times
- Professionals seeking mental clarity
- Individuals recovering from concussions
- Children and adults needing advanced functional vision development
Programs blend clinical neuro-optometric treatment with daily at-home integration for lasting results.
A Growing Movement in Vision Optimization
As the biohacking movement expands, MyVisionFirst sits at the intersection of vision care, cognitive enhancement, and human performance. The clinic’s philosophy centers on accessibility, personalization, and transformation empowering clients to reach new levels of visual efficiency and mental clarity.
Dr. Bryce Appelbaum: A Visionary in Neuro-Optometry
Dr. Bryce Appelbaum, OD, FOVDR, a board-certified neuro-optometrist and Fellow of the College of Optometrists in Vision Development, is recognized for his work advancing the eye-brain connection. He has been featured in USA Today, CBS, NBC, and the New York Times Magazine, and in his TEDx talk “Why Everything You Know About Vision Is Wrong” he explains how vision extends beyond 20/20 eye charts.
In 2022 he received The Future of Health Award at the Mindshare Leadership Summit for his contributions to vision care and cognitive optimization. His approach emphasizes personalized therapies that retrain visual pathways and improve both performance and recovery. Get access to Screenfit Vision Foundations here.
Read real life people stories here: myvisionfirst.com/stories
TEDx talk “Why Everything You Know About Vision Is Wrong”
Conclusion
MyVisionFirst demonstrates how vision care can extend far beyond traditional eye exams. By combining neuro-optometric rehabilitation, vision performance training, and personalized coaching, the clinic supports better visual processing, cognitive function, and overall quality of life. Whether for athletic performance, post-injury recovery, or long-term brain-eye optimization, MyVisionFirst provides science-backed solutions for modern visual wellness.
Discover how MyVisionFirst and Dr. Bryce Appelbaum are reshaping the conversation around visual optimization, eye–brain performance, and cognitive enhancement in Biohack Yourself Magazine, available at Barnes & Noble, Books-A-Million, Indigo/Chapters, Kroger, Publix, Albertsons, H-E-B, Meijer, Raley’s, and select wellness centers across the USA and Canada.
Learn more at biohackyourselfmarketing.com.
@drbryceappelbaum
"Glasses don’t fix your vision- they just bend light. The real problem?" - @drbryceappelbaum
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