Biohack Yourself Media Appoints Anthony Racaniello as Chief Operating Officer

FLORIDA — January 2026  — As Biohack Yourself Media marks one year since the release of its flagship documentary “Biohack Yourself,” the company announced today the appointment of Anthony Racaniello as Chief Operating Officer, signaling a new phase of operational growth and platform expansion.

Since its debut, Biohack Yourself has evolved far beyond a single film. What began as a deeply personal family health journey has grown into a multi-platform media ecosystem encompassing feature-length documentaries, a globally distributed print magazine, event and conference coverage, performance marketing, and a growing network of journalists, contributors, and peer-reviewed wellness brands. The platform now reaches millions of users monthly across streaming, social, print, and live experiences, while continuing to expand its footprint within the health, longevity, and regenerative wellness space.

Founded by Anthony Lolli and TereZa Hakobyan-Lolli, Biohack Yourself Media was built with a singular mission: to elevate credible wellness voices and bring science-backed health conversations into the mainstream without sacrificing integrity, independence, or human connection.

“From the beginning, our mission was to bring credible wellness voices out of the shadows and into the mainstream,” said Anthony Lolli. “Anthony Rac’s  experience operating inside culture, media, and commerce makes him a natural fit for where we’re headed next.”

“This is not a reinvention. It’s reinforcement, it’s about honoring what’s been built and ensuring it reaches more people, and at a much larger scale,” said TereZa Hakobyan-Lolli. “Hiring Anthony Rac as COO strengthens our ability to scale responsibly while preserving trust. Our focus remains unchanged: strong editorial standards, a healthy internal culture, and a company built to endure. Growth only works when integrity leads.”

Racaniello brings a rare blend of media, culture, and consumer brand execution to Biohack Yourself Media. His career spans influential platforms at the intersection of lifestyle, fashion, music, and digital media, including Inked Magazine, Complex, and KicksOnFire, as well as projects connected to globally recognized artists and cultural leaders, including Kanye West.

At Inked Magazine, Racaniello worked inside one of the most recognizable counterculture media brands in the world, contributing to content strategy and partnerships for a highly loyal, identity-driven audience. His work across Complex and KicksOnFire further deepened his experience in trend-driven digital media, streetwear, and youth culture, where credibility and audience trust are earned through consistency, taste, and execution.

In addition to his media background, Racaniello has owned and operated retail businesses, including serving as a licensed Nike retail store operator, a distinction granted through demonstrated brand trust and operational performance. This experience provided firsthand exposure to consumer behavior, brand placement, merchandising discipline, and the real-world mechanics of translating media influence into transactions.

As Chief Operating Officer, Racaniello will work alongside the founders as Biohack Yourself Media continues to evolve, expand its platform, and explore new initiatives currently in development. While specific details remain confidential, the company confirmed that it is actively working on several major projects that reflect its long-term vision for independent health media in the United States.

“This platform has earned trust the right way,” said Racaniello. “I’m excited to help support what’s already working and contribute to its next phase of growth.”

The appointment underscores Biohack Yourself Media’s commitment to building sustainable, human-centered media at a time when credibility, transparency, and real-world impact matter more than ever. While many organizations downsize or automate, Biohack Yourself continues to invest in people, creators, journalists, and operators, expanding opportunity while bringing vetted wellness information to broader audiences.

The founders emphasized that this milestone reflects a broader philosophy that has guided the company from the start: growth rooted in integrity, culture, and execution.

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About Biohack Yourself Media

Biohack Yourself Media operates a global media ecosystem dedicated to longevity, health optimization, and human performance. The platform includes award-winning documentaries, peer-reviewed Biohack Yourself Magazine, digital journalism, performance marketing, and live event coverage. Distribution spans thousands of retail locations and functional medicine clinics with a monthly digital reach exceeding tens of millions worldwide.

Disclaimer:

For editorial, educational, and entertainment purposes only. Not medical advice. Does not represent regulators, associations, or featured practitioners. Consult your licensed provider. Full disclaimer at www.biohackyourself.com/termsanddisclaimers