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SPARKING WELLNESS: SALIM NAJJAR AND THE SOUND BEVERAGE REVOLUTION

From Concept to Nationwide Success in Healthful Sparkling Drinks

HANNAH HALILI        JULY 06, 2024

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Salim Najjar, Co-Founder of SOUND, has transformed a novel idea conceived in the confines of a nuclear power plant into a flourishing beverage business. SOUND, a sparkling drink crafted from organic tea, herbs, and botanical extracts, embodies Salim's dedication to health and wellness. Available in grocery stores across the Northeast, including Whole Foods and DeCicco’s, SOUND plans to expand to the West Coast in 2021. The beverages can also be purchased online through Amazon and their website.

https://drinksound.com/pages/the-story

Salim's days are shaped by his passion for his work and his commitment to a holistic approach to health. His morning routine includes meditation and the Five Tibetan Rites, setting a tone of mindfulness and health. His entrepreneurial journey involves a variety of tasks, recently focused on a significant rebrand involving changes to product packaging and logistics.

Salim believes in the importance of transparency in the food and beverage industry. He emphasizes, "The food and beverage industry is supposed to be transparent... the reality is nobody knows what they're consuming, especially around these ingredients of flavors.” This dedication to transparency is reflected in SOUND's use of organic tea, herbs, and botanical extracts.

Kevin

Salim meets up with other cast of Biohack Yourself

To stay organized, Salim relies on the email app Superhuman. His love for reading and commitment to mental health are key drivers in his daily life. His diet is rooted in whole foods, often practicing intermittent fasting. Salim has explored the ketogenic diet, stating, "Cut out sugar, your body will burn fat, right? And our brains are made of 70% fat.” Additionally, a device called Somavedic helps harmonize his environment, enhancing his well-being.

Starting in the corporate world, Salim's quest for a more fulfilling path led to the creation of SOUND. Through trial and error, he and his co-founder scaled their business, learning from failures and leveraging them for growth. Their mission is to make healthy beverages accessible to all, not just the premium shopper.

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Salim incorporates various biohacking technologies into his daily routine to optimize his health. "I stack it with other technologies, like a PMF mat, like a 7% hydrogen inhalation machine.” He stresses the importance of proper hydration, explaining, "Water is the most important thing. The body is made of 70% water, so hydration is huge. It's also equally important to remineralize it.”

Salim measures and manages his stress levels using HRV (heart rate variability). He explains, "Heart rate variability is measuring the variance between each of your heartbeats, which indicate how your heart is perceiving its changing environment.”​. This focus on stress management underscores his belief that "We all age, get disease, die from stress. Period, unless there's an accident, you die because of stress. Stress causes inflammation on a cellular level.”

David Shutt

A successful interview

Understanding the importance of imagination and health in children, Salim encourages practices that foster creativity. "We do a lot of imagination practices with the kids... I barely let them watch TV.”

Salim advises fellow entrepreneurs to maintain a positive mindset and remain adaptable, as these qualities have been crucial in navigating challenges like the COVID-19 pandemic. His holistic approach to life and dedication to health and wellness continue to inspire those around him.

@thathrvguy

What is the purpose of our nervous system? Find out more!

Revolutionizing holistic wellness

TRUE WELLNESS

Pioneering toxin-free skincare

ONESKIN

Extend your pets lifespan

CENTROPIX

Hormonal health for women's vitality

DR. MINDY PELZ

Health through gut wellness

DR. STEVE GUNDRY

Longevity through brain health

DR. DANIEL AMEN

LATEST STORIES

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